All Transactions - Flows

The data model captures financial transactions through multiple views including analyzing transaction volumes by product category, region, customer, and channel. It includes measures for total flow amount and transaction amount per flow, enabling detailed insights into transaction patterns and trends for informed decision-making related to product performance, regional activities, customer behavior, and channel optimization.

Benefits of This Data Model

• Enhanced Decision Making: The data model provides detailed insights into transaction patterns and trends across different dimensions such as product category, region, customer, and channel, empowering informed decision-making related to product performance, regional activities, customer behavior, and channel optimization.
• Improved Visibility: By analyzing transaction volumes and trends through various views, the data model offers enhanced visibility into financial transactions, enabling a comprehensive overview for analysis and reporting.
• Optimized Marketing Strategies: The ability to examine transaction details and trends for individual customers supports targeted marketing strategies, facilitating personalized and effective marketing campaigns based on customer behavior insights.
• Channel Optimization: Tracking transaction distribution across various channels helps in optimizing customer experience by understanding channel preferences and adjusting strategies to enhance engagement and conversion rates.

Key Performance Indicators (KPIs)

• Flow Amount: Total amount of all flows across transactions within the data model.
• Flow Transaction Amount: Amount associated with each transaction within the flows in the data model.

Available Visualizations

View Name	Description
DI Flows (All Transactions)	Provides a comprehensive overview of all financial transactions for analysis and reporting.
DI Flows - By Product	Offers insights into transaction volumes and trends for each product category.
DI Flows - By Region	Analyzes transaction patterns and volumes across different geographic regions.
DI Flows - By Customer	Examines transaction details and trends for individual customers for targeted marketing strategies.
DI Flows - By Channel	Tracks transaction distribution across various channels for optimizing customer experience.