Customers

The data model comprises customer location coordinates (latitude and longitude), payment behavior metrics (average payment days, overdue days), credit and financial information (credit limit, last payment amount, statement balances), aging categories for outstanding balances, and open order amounts. Views include All Customers, Customers Last 30 Days, and Customer Analysis to provide a holistic view and detailed analysis of customer data.

Benefits of This Data Model

• Enhanced customer segmentation: Utilize payment behavior metrics and credit information to categorize customers effectively for targeted marketing strategies and personalized offerings.
• Improved financial forecasting: By analyzing aging categories for outstanding balances and open order amounts, the data model enables accurate prediction of future cash flow and financial performance.
• Location-based business insights: Leveraging customer location coordinates (latitude and longitude), businesses can gain valuable geographic insights for optimizing distribution networks and targeting specific regions for business growth.
• Real-time customer performance monitoring: With metrics such as average payment days and overdue days, businesses can track customer behavior closely, enabling proactive management of credit limits and collection strategies.
• Comprehensive customer analysis: The data model provides a holistic view of customer data through various dimensions and measures, allowing for in-depth customer analysis to identify trends, patterns, and opportunities for business improvement.

Key Performance Indicators (KPIs)

• Latitude: The latitude coordinates of the customer's location.
• Longitude: The longitude coordinates of the customer's location.
• Avg Days Payment Invoice: The average number of days taken by the customer to make payment on an invoice.
• Avg Days OverDue: The average number of days that payments are overdue from the due date.
• Credit Limit: The maximum amount of credit extended to the customer.
• Last Payment Amount: The amount of the last payment made by the customer.
• Highest Stmnt Balance: The highest balance amount shown on the customer's statement.
• Current Balance: The current outstanding balance owed by the customer.
• Aging Category1: The amount of outstanding balance falling within the first aging category.
• Aging Category2: The amount of outstanding balance falling within the second aging category.
• Aging Category3: The amount of outstanding balance falling within the third aging category.
• Aging Category4: The amount of outstanding balance falling within the fourth aging category.
• Open Order Amount: The total amount of open orders that the customer has pending.

Available Visualizations

View Name	Description
All Customers	Provides a comprehensive view of all customer data.
Customers Last 30 Days	Focuses on customers who have interacted recently.
Customer Analysis	Offers insights on customer behavior and trends.